Fourtané
Crafting a revitalized digital experience for a storied luxury retailer
Watches and jewelry are worlds of immense detail and intentional action. Story, craftsmanship and quality are meant to be appreciated and explored. As a leading authorized dealer of Rolex, Patek Philippe, Cartier and more, Fourtané sought a partner to help revitalize their digital presence and create unforgettable and intimate experiences of discovery for their clients.
Luxury
Hospitality
The Brief
Fourtané is a world-class retailer with small-town charm, embracing quiet luxury through a relaxed elegance and contemporary allure. What truly sets them apart is the exceptional service they provide — rooted in humanity, respect, sincerity and unparalleled care. While their physical spaces reflect these values, their digital presence fell short of delivering the same sophistication.
To bridge this gap, they sought a partner to help bring consistency and cohesion to the Fourtané experience across both online and offline touchpoints.
The Approach
Our approach focused on unifying Fourtané’s brand presence across all digital touch points by bringing consistency and intention to both visual and verbal expression in a way that feels distinctly theirs. We established a digital content strategy to inspire engagement, resonate with core and emerging audiences, and laid the groundwork for impactful social programming. At the same time, we aimed to translate Fourtané’s premium, personalized in-store experience into the digital realm, aligning with the expectations of today’s luxury consumer.
Social Playbook
The social playbook defined how Fourtané shows up and creates content across its social channels. It lays a strong foundation for a cohesive and effective social presence by clarifying the purpose of each channel, highlighting opportunities to connect with their audience, and outlining a clear, consistent approach to successful activation.
Extending to all touchpoints — from activations to out of home
We extended this strategy across all touchpoints to ensure every interaction with the brand — whether through the website, email, social media, or in-store — felt intentional, elevated, and distinctly Fourtané. From digital storytelling to personalized service cues, each element was crafted to reflect the brand ethos, attention to detail, and commitment to exceptional care.
Shop in Shop with Carolina Bucci
In-store brand activations like the Carolina Bucci FORTE Bead Bar allow us to create immersive experiences at Fourtané that deepen client relationships and foster a sense of community.
Client Appreciation with Ferrari
External activations like the Fourtané event with Ferrari are designed to reflect a sense of family and belonging, offering moments of discovery, education, and connection that bring the brand’s values to life beyond the boutique.
Results
A Cohesive Brand Experience
We helped the brand unify its presence across digital and physical touchpoints, ensuring every interaction felt elevated, intentional, and authentic. This alignment brought clarity to their voice and visuals while reinforcing their core values at every client interaction.
Elevated Social Strategy
By developing a comprehensive social playbook, we gave Fourtané the tools to show up consistently and meaningfully across platforms. With a storytelling-first approach, their social presence uses refined messaging to deepen engagement and build lasting affinity with loyal clients and new audiences.
Immersive Community Moments
Through curated shopping experiences and co-hosted events, we helped Fourtané extend its legacy of care and sophistication outside of the boutique and into the real world. These activations fostered a true sense of belonging and connection, bringing the brand to life in ways that feel both exclusive and personal.
